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Home > Archives > Vol 2, No 1 (2012)

Table of Contents

Articles

Green Branding- Its importance and development in the Indian perspective. Hindol Roy

PDF 1-7

Attrition in Knowledge Industry- Issues and Challenges Veena Tewari, Harish Mittal

PDF 8-13

An Analysis of Internal Branding Best Practices In ITES Sector in India Prachi Maheshwari, Javed Alam Khan

PDF 14-21